About Us

From its humble beginnings as a sundry shop in 1939, Chua Song Seng (CSS) has grown by leaps and bounds to where it is today under the visionary leadership of Dato' Chua Lai Huat. With a strong business acumen and an acute vision inherited from his late father, Dato' Chua led CSS, overcoming many obstacles along the way, to greater heights of achievement by turning the group into one of the nation's leading entity in Distribution Services. With an operating philosophy encompassing boldness in business, he also believes in treating employees of his companies well, enhanced with shrewd investments in infrastructure and tools to ensure continued growth and success.

CSS is now a major distributor of Carlsberg, a variety of spirits, wine and champagne on top of brands from JTI Tobacco and other provisions and goods. With a wide range of customer-base comprising major hotels, golf & country clubs, pubs, entertainment outlets, restaurants, retailers and corporate clients to end-consumers, the growth opportunity is bright.

Read more about our history

Key Achievements and Highlights:

1939 Dato' Chua's father bought over a small shop and started his sundry business; laying the foundation for a dynamic business now running strong for over 70 years.
1982 CSS became a "Sendirian Berhad" (Private Limited Company) and therefore changing its name to Chua Song Seng Sdn. Bhd.
1989CSS is also an MSIG Corporate Agent for its General Insurance products, serving internal and external SMI businesses on personal and corporate risk management, and offering all types of business and personal protection since being established.
1993Chua Song Seng Sdn. Bhd.'s Johor Bharu branch began operations to serve this demanding and competitive market.
2001On 1st January 2001, two subsidiary companies were formed to better serve the needs of the group in view of market challenges and with the purpose of streamlining the business to face competition effectively:- CSS Food & Beverages Sdn. Bhd. and CSS Tobacco Sdn. Bhd.
2003CSS Liquor was formed with the objective of providing liquor supplies to end-consumers, corporate clients, business functions and weddings. CSS Hamper & Gift was also formed with the objective of supplying hampers and gift-services to corporate clients and end-consumers.
CurrentThe Chua Song Seng Group is now under the leadership of Dato' Chua's eldest son and his two brothers with a team of dedicated and loyal staff. CSS strives to improve its products & delivery-services to its valued and loyal customers, enhanced with the continuing strong support of the principals in achieving the strategy of creating a strong triangular business partnership comprising Customers, Suppliers and Corporate. In 2011, CSS Food & Beverages Sdn. Bhd. became the Strategic Business Partner to Carlsberg Marketing Sdn. Bhd. in the Klang Valley and also a Strategic Business Partner to Moёt Hennessy Diageo Malaysia Sdn. Bhd. for its wines & champagne. The latest additions to the CSS Group of Companies are Gain Marvel Sdn. Bhd., poised to be the premier management trading company providing glassware and bar utensils to meet the demands of the Malaysian market; and CSS Wines & Spirits Sdn. Bhd., the importer of quality wines & spirits.

Vision

To be a COMPETITIVE & RELIABLE group of companies providing EXCELLENCE in QUALITY & CREATIVE SERVICES that exceeds CUSTOMERS' EXPECTATIONS.

Mission

A PROFESSIONAL distributor in achieving the OBJECTIVE and STRATEGY of creating a strong TRIANGULAR BUSINESS PARTNERSHIP comprising CUSTOMERS, SUPPLIERS and CORPORATE.

Values

Honest, Trustworthy, Responsible, Committed, Passionate, Initiative-driven.

Philosophy

We believe in providing genuine, quality and value-driven products to our customers at reasonable prices.

We believe in establishing and building long-term mutually beneficial business partnerships with our principals, suppliers and customers.

We believe in being a leading provider of innovative and reputable products and services with a primary focus on our customers.